The Status Quo of Air Mattress Market
Outdoor sports have become a popular way of life in many countries around the world. The global demand for outdoor Sports equipment continues to grow, especially in Europe, the United States and the Asia Pacific region. During outdoor exploration or camping, traditional sleeping mats often find it difficult to meet people's needs due to their size and weight. At this time, the Air mattress has become a popular choice. It has the advantage of being easy to carry and has a high application demand in outdoor camping. Therefore, outdoor air bed has become one of the necessary equipment for many outdoor enthusiasts.
With the further improvement of social and economic development level, people's demands for quality of life have further increased. With the further development of outdoor sports atmosphere and living habits, the domestic outdoor Sports equipment market will still maintain a good development speed, and the future market development prospects are huge. The global market size of Air mattress will reach 140 million US dollars in 2022, and it may grow to 250 million US dollars in 2028. It is estimated that the compound annual growth rate will be about 8.75% between 2022 and 2028. The market audience rate of portable outdoor air mattress beds is higher, and there are more outdoor sports enthusiasts in Europe, North America, Asia Pacific region, South America, etc.
According to market research, they are curious about and eager to buy outdoor blow up bed. Overseas consumers of Air mattress include people of all ages, from teenagers to the elderly, who are likely to buy Air mattress. Especially in some developed countries, because of the high Cost of living, many people choose to adopt a more affordable lifestyle, so Air mattress has become their choice. The sales channels of air mattress are diversified, including online retailers, supermarkets, professional outdoor goods stores, etc. In addition, since inflatable mattress can be used in a variety of places and activities, sales channels of Air mattress can also be found in some tourist attractions, campsites and other places. The demand of overseas air mattress market is mainly due to its comfort, portability, economy, multi-function and environmental protection, which make Air mattress the choice of overseas consumers. At the same time, with the increasing demand of consumers for health, comfort and environmental protection, the demand of overseas Air mattress market is expected to continue to grow. At present, China's outdoor sports Market penetration is low, about 14%, while Denmark has the highest outdoor sports penetration in the world, about 23%. The UK ranks second in the world with a penetration rate of 21%, followed by the US and Germany with both 18% penetration rates. It can be seen from this that the overall Market penetration of outdoor sports in China is low, and there is greater room for improvement in the future. The development prospect of Air mattress industry is good.
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