The Market Scale of Outdoor Equipment Industry
The development of outdoor sports is relatively mature in European and American countries, with a relatively broad market foundation. Due to the more developed economy, the outdoor sports market in the eastern coastal areas of China has also developed relatively quickly. Outdoor sports are mainly concentrated in the summer and autumn seasons, so the first and second quarters are the peak seasons for the industry. Due to the opposite climate in the northern and southern hemispheres, the seasonality of the industry has been somewhat smooth. With the outbreak of the COVID-19, outdoor activities have shown an outbreak trend, which has also led to a wave of camping equipment purchase boom. The news also revealed that Decathlon's tents were sold without samples, which was very popular.
The outdoor sports equipment industry has a large number of market participants and a high degree of marketization. Domestic and foreign outdoor sports brands with high market awareness and strong professional and technical strength have established good user reputation and a wide user base, while many sports brands, fashion brands, etc. have begun to expand to the field of outdoor sports equipment. As industry competition intensifies, the market space for low-end products is gradually shrinking. According to data from China Research Institute of Industry, the global revenue of the outdoor products industry in 2020 was nearly 160 billion US dollars, a year-on-year increase of 28.33%. It is expected to reach 236.34 billion US dollars by 2025, with an average annual growth rate of about 6.86% from 2021 to 2025.
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